Top Personal Finance Apps on iOS in Kenya Q4 2024

During the fourth quarter of 2024, the top personal finance apps on iOS in Kenya exhibited varied performance in terms of downloads, revenue, and active user engagement, as reported by Sensor Tower.

Splitwise saw a significant boost in revenue, peaking at approximately $102 in early November. Downloads also increased notably, reaching 157 in the same week. Active users grew from 218 at the start of the quarter to 285 by the end.

YNAB experienced fluctuating revenue, with a high of $124 in the final week of December. Downloads rose steadily, culminating at 84 in the last week. Active users increased consistently, starting at 46 and ending at 96.

Wallet - Daily Budget & Profit had a varied performance, with revenue peaking at $62 in late October. Downloads showed an upward trend, reaching 56 by the end of December. Active users remained relatively stable, with a slight increase to 141 at the quarter's end.

Spendee Budget App & Planner saw a decline in revenue mid-quarter, but a recovery was noted by the end, with $11 in the last week. Downloads fluctuated but ended strongly at 40. Active users showed growth, rising from 28 to 47 over the quarter.

Budget Planner App Money Coach had a modest revenue peak at $43 in late November. Downloads were relatively stable, with a minor rise to 15 by the end of December. Active users saw a gradual increase, closing the quarter at 54.

These insights reflect the diverse performance of personal finance apps in Kenya, highlighting trends in user engagement and monetization. For more detailed analytics, visit Sensor Tower.